Authors - Peter Greer & David Weekly For many people, fundraising has become a dirty word. Conjuring images of guilt-inducing gimmickry, the predominant model saps the joy from both the donor and the receiver. But what if fundraising has the potential to be good for the giver, not just the recipient? What if it's about love and service, not just "What's in it for me?" It's time to dismantle certain shaky beliefs and practices, energizing a new generation of genrosity.

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